Como RTB (Real-Time Bidding) você pode economizar tempo, esforço e dinheiro.

With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad.

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Let's say Silk is a UK-based beauty brand that just launched a new brow line and is running a campaign. They set up their campaign on a Demand-Side Platform (DSP) and are targeting users who regularly shop for makeup products, are located in the Manchester area, and are between 18 to 30 years of age. The brand also wants its ads to only show on sites related to beauty and lifestyle.

Você É possibilitado a manter-se se perguntando do de que MANEIRA um blog É possibilitado a servir de modo a executar publicidade online, certo?

Planeamento do Marketing Digital personalizado do acordo com os seus objetivos, de modo a orientar ESTES teus próximos passos.

Due to the nature of RTB, there is a risk your ad may appear on a site with content you wouldn't want your brand associated with.

Advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.[citation needed]

Say you run an automotive business that sells parts for sports cars, and you want to use real-time bidding to get your company’s name in front of people looking to buy new parts for their car.  You set your targeting options and your budget.

In a traditional media buying process, you have to manually buy ads. Let’s say that you find a magazine that serves your buyer persona.

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Monitore constantemente o desempenho de AS SUAS campanhas e faça ajustes dependendo de necessário. Uma ótima dica é criar testes A/B para identificar este de que funciona melhor e otimizar com base nos dados.

Ad fraud: Scammers can use bots to trick ad networks into selling false impressions, which reduces the likelihood of your ad being seen. Using an SSP that verifies media buyers, like Emodo Access, can significantly reduce your risk.

Supply Side These are the publishers. Within the app, publishers determine which ad formats and sizes to allow and then make these ad spaces available to bidders looking to have their ads placed.

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